Beginning in the 19th century, a hat tip (or the act of “tipping the hat”) was a common on-verbal greeting between friends while out walking or at social events. Typically two men (female hat tips were rare) would lift brim of their hats to greet each other rather than exchange words. In the late 1990s […]
Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]
When a customer brings you into the room, they are looking for a new point of view. A new opinion. An outside expert’s advice and insight into the situations being faced by their company. When a salesperson, customer service representative, consultant, graphic designer, or other outside contractor experiences self doubt and pulls their punches by […]
Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]
Empty toilet paper roll, empty printer paper tray, Empty Keurig® coffee brewer water reservoir. A candy wrapper on the floor, a full kitchen trash bag that needs replaced, a dirty spoon in the sink. When you see something that needs addressed (large or small) do you address it or avoid it? I believe that the […]
Ever had a customer service person quote you their “company policy” when you were trying to get the company to help you with a problem? Do you think those policies were originally put in place to specifically prevent the company from helping their customers? Sometimes it feels that way, doesn’t it? What is your personal […]
When a customer reaches out to you with a question, how long does it take you to get back to them with an answer? Is it closer to 3 or 4 hours or 3 or 4 minutes? Sometimes winning a new project comes down to who gets back to the customer first. Will it be […]