Everyday we are inundated with marketing messages, social media stories, product packaging, and advertising pitches that promise us everything under the sun from whiter teeth and fresher breath to financial security to finding a sexy and smart significant other if we’d only order the right brand of beer at the bar. What do you think […]
Although I continually stress the importance of having a website (especially one with a blog), there are times when launching a simple Landing Page is better for achieving your project goals because a full-blown website might actually work against you! Chris Brogan calls a website your home base. It is the headquarters of your personal […]
Too many salespeople seem think they’re job is to go into an appointment with a prospect and sell them something (anything!), when in reality their job is to simply help the customer buy what they need. Too many salespeople apparently think that if they keep talking and talking and talking that they will eventually wear […]
I find a lot of parallels between ideas, sales, and what is known in writing as The Hero’s Journey. The Hero’s Journey was a concept shared by Joseph Campell, a professor in literature who primarily worked in comparative mythology and religion. Campbell identified a common story arc containing multiple stages that runs through every compelling […]
A friend of mine recently reached out on LinkedIn and told me that after a long career working inside a single company as a business development manager, their position was being eliminated. With more than 25 years of experience in coaching salespeople, one of the options they were considering was launching their own consultancy as […]
Joan Jett may not give a damn about her bad reputation, but you better. With so many online resources like search engines, business rating sites, and social media platforms to reference prior to ever meeting someone face-to-face, your reputation enters the room long time before your physical body actually does. One bad review that tarnishes […]
There is a term in architecture called a Folly which refers to a building that is primarily constructed to decorative, but through its appearance suggest some other purpose. For instance, there is a folly in Dunmore Scotland designed to be a botanical hot house whose purpose is to grow fruits, vegetables, and ornamental plants requiring […]