One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]
Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]
Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on. After that, I end up opening the file every few days to […]
I read a post from a business friend the other day in which he outlined the “right” way to apply for a job, the “right” way to outline and explain past positions on a resume, the “right” way to speak to the interviewer, etc. All I came away with from his advice and perspective was that this place […]
Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]
The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]
On September 23, 2014 the Idea Guy became the I-Do Guy when he said those two tiny words on a beach in Hawaii to his ideal match, Hapy Holliday. Heather is her given name, but with a last name like “Holliday” it kind of begs for a nickname like “Hapy”, doesn’t it? Combine that naming […]