I can’t tell you the last time I heard someone speak (customer, co-worker, relative, or total stranger I overheard standing in the checkout line at the store) without wishing for something. Wishing they had more money Wishing they had a better job Wishing they had a fancier car Wishing they were famous Wishing they had […]
Well, today is Sunday and a new work week begins in just a few hours. What kind of week have you decided it will be for you and your business? But, Don (you say)… How can I know what kind of work week I’ll have if it hasn’t even begun? I say the best time […]
When you buy a bookcase at someplace like Ikea and take it home to assemble, do you just rip into the box and start pulling out the pieces and parts and begin fastening them together based on how you think the finished piece should look — or do you search for the instructions first so […]
I’m sure you’ve experienced a sales pitch or presentation where the speaker’s focus is all over the place. They seem to randomly wander from one subject to another with no segue or thread of logic to help you follow their meandering musings. Written content can fall prey to the same problem. The longer an article […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
If you asked 100 people if they felt they should be getting paid more than they currently receive at their job, I’d bet at least 99 of them would say yes (I didn’t say all 100 because you can never account for a random outlier). If you asked that same 100 people to define the […]
“I’ve never done this before” isn’t an excuse or an apology, it’s an opportunity. There is not historical personal data that you can compare against. You’re setting a new benchmark. If you’re trying archery for the first time and you miss the target with every arrow you fire, it’s absolutely the worst score you’ve ever […]