There can be a lot of pressure to come up with an idea. The problem is weighing on you or your client, there is a priority on solving it, and you begin wracking your brain to force it to spit out a brilliant idea (and that creative technique always works SO well, right??) The idea […]
I find a lot of parallels between ideas, sales, and what is known in writing as The Hero’s Journey. The Hero’s Journey was a concept shared by Joseph Campell, a professor in literature who primarily worked in comparative mythology and religion. Campbell identified a common story arc containing multiple stages that runs through every compelling […]
A friend of mine recently reached out on LinkedIn and told me that after a long career working inside a single company as a business development manager, their position was being eliminated. With more than 25 years of experience in coaching salespeople, one of the options they were considering was launching their own consultancy as […]
Most people don’t want to hear your idea because they have plenty of ideas of their own. They don’t want to add another idea to their list of things that remain undone. I learned this fact while marketing my brainstorming-for-hire services. I sold many one-on-one idea generation sessions, but I found there was more need […]
This is an Idea. It is a single pithy phrase that ricochets around the inside of your head for weeks. It is a single slide in the midst of a hundred deck PowerPoint presentation that compelled you to quickly pull out your phone and snap a photo of it before the speaker could advance to […]
There is a term in architecture called a Folly which refers to a building that is primarily constructed to decorative, but through its appearance suggest some other purpose. For instance, there is a folly in Dunmore Scotland designed to be a botanical hot house whose purpose is to grow fruits, vegetables, and ornamental plants requiring […]
Inspiration may drive creativity — but you still have to steer. Creative drive come from a lot of places… random inspiration, focused brainstorming, personal and professional goals, etc. but creative drive doesn’t realize its fullest potential useless you’re steering it in a productive direction. If you have creative drive, but you’re not behind the wheel […]