When you think about a distillery you probably think of a quality bourbon or whisk(e)y where a master distiller chooses the best ingredients, adds heat, allows it to age, and then pours that precious essence into bottles for consumers to share and savor. I think this same general process can be used for taking imaginative […]
The famous fast-food McBurger has at least two of things that sets it apart from all the other burgers on all the other menus. First, there is the song (how many other sandwiches have a song??) which basically tells you everything that comes on the burger and the order in which it is assembled. And […]
There are ideas everywhere. You can absolutely come up with plenty of ideas by simply staying on the well-traveled neatly paved main roads. But… If you want to come up with the really creative ideas the few others have ever imagined, you’re going to have to do a little off-road innovation. Off-Road Innovation is finding […]
I’ve witnessed many pitches and proposal where a salesperson is trying to get a prospect to buy into an idea or concept in order to close a deal and reach their sales goal. I have witnessed far fewer of those pitches and proposals where the salesperson is presenting an idea or concept that will significantly […]
I’ve written multiple articles about how company policies favor the company that wrote them and not-so-much for their customer, but official corporate policies don’t just hobble the ability for a company to earn customer loyalty externally — they are also handcuffing creativity internally. Is your company policy handcuffing creativity and punishing people who are pushing […]
Ever wonder why you can give a dozen different people the same tools, technology, time limit, and problem to solve and isolate them from each other for a couple hours and every single one of them will come up with a different solution to the problem? Sure, some ideas may be slightly more similar than […]
Your idea doesn’t need to be new in order to be successful. If I asked you to think about the movie Cinderella, what image springs to mind? Is it the classic Disney animated version from 1950? Perhaps the 1997 Rogers and Hammerstein Cinderella musical is what you thought of. I imagine a few of you […]