In a recent article I discussed the opportunity of looking at what might be referred to as waste by-products of manufacturing your product or service and seeing if something new and valuable could be created from those leftovers. One of the examples I gave was of the humble Tater Tot which came into creation when some […]
How many of you have heard the phrase “separating wheat from chaff”? Those of you familiar with the term probably know it’s referring to sorting the valuable from the worthless, using the process of “winnowing” which was traditionally done by repeatedly tossing grain into the air of a light wind which would allow the heavier […]
When you’re trying to come up with innovative new ideas and looking for inspiration, but falling short and feeling creatively blocked — you probably need to cast a wider net and broaden the territory you’re searching within for your ideas. If you’re trying to come up with marketing ideas to grow your podcast audience and […]
When you’re on an adventure and exploring unknown and unfamiliar roads, you’re bound to run into a Dead End or two. Sometimes old paths collapse or well-traveled roads need to be resurfaced. Sometimes the destinations themselves have been removed or relocated and the ways that used to lead to popular points on the map are […]
I listen to podcasts and watch videos and take courses and read books/blogs/articles to increase my vocabulary and evolve faster. By “vocabulary” I don’t mean to learn bigger and better words (though that’s also a benefit), I mean vocabulary in a creative sense. I consume media in order to help me find words to explain […]
I just returned from a local event called a “Tiki Tour” here in Columbus, Ohio. It’s a fun event where a small group of people get to enjoy a collection of Tiki-inspired craft cocktails created by our host Doug Winship. This is the second Tiki Tour event I’ve attended, and one of my favorite aspects […]
That super-awesome super-original idea you came up with gives you a head start and puts you out ahead of the others. An original idea puts you in the lead — but not for long. In the race to get a concept to market, being the one who came up with the concept positions you as […]