There is an element of risk in most things that you do everyday. It is a risky thing to drive to work in the morning. It is a risky thing to cook on your grill each weekend. And it’s a risky thing to pitch a creative idea to someone who can say “no”. The odds […]
While most people probably know that Alexander Graham Bell is credited with inventing the telephone, a lot fewer people will know that a man named Elisha Gray from Barnesville, Ohio actually documented the idea for the telephone in his journal almost a full month prior to Bell’s first sketch of his invention. However, Gray’s business […]
What is a blog? What is a podcast? What is a keynote presentation? What is a film? What is a book? Each of these things is a vehicle for ideas. Many make the mistake of thinking those vehicles are the idea itself. (They’re not). Writing a blog or starting a podcast or becoming a paid […]
When you’re at loose ends and your project is hanging by a string, things may seem to be unraveling all around you but all you have to do is find common threads to see you through. Common Threads are a theme or concept that you notice in one project or thing, but then begin to […]
Have an idea for new way to do things? Did you come up with a concept to change the way a process is done in your office? All you need now is a couple of guinea pigs willing to experiment with your new way of doings thing? If you really believe in your new idea, […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
Sometimes you might get frustrated with a client because you had to ask the same question multiple times. There are several reasons this might happen — among them might be that the client may not have responded to your query at all, perhaps they misunderstood the question, or maybe their response was unclear or undefined. […]