I think your greatest creative potential is brought to bear when your back is against the wall and you think you are out of options — that’s when creativity really kicks in and offers up more options than you thought you could imagine. Here are some examples: You are in charge of an important project […]
Don’t get me wrong, I love coming up with an idea that makes someone say “Wow! So, that’s why they call you The Idea Guy…” but truth be told, I think I’m at the top of my Idea Guy game when I can share a concept that gets the other person thinking more creatively. When […]
When a prospective client sends out a Request For Proposal (RFP) they are collecting bids from you and your competitors so they can compare them against each other. The assumed rules for an RFP is that all the companies submitting a proposal are using the same project specs, but just because everybody else is playing […]
There’s no shame in erasing your work and starting over. As a matter of fact, there is something almost therapeutically spiritual about wiping away old ideas and starting fresh. And I’m not just talking about erasing a physical manifestation of your work, as in chalk on board or pencil on paper. I’m also speaking to […]
The only question I get asked more than “how do I come up with more ideas?” is “where can I sell my ideas?” — and these two questions couldn’t be further apart. The answer to the first question is all about efforts and exercises to produce creative concepts in large quantities, whereas the most successful […]
Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]
There is nothing wrong with making a new project “live” and then finding things that went wrong/broke/didn’t work. You then correct the broken elements and re-launch, repeating as many times as necessary. Nothing would ever launch if people waited for every single element to be “perfect”, because there’s no such thing as perfect. However, you can dramatically reduce both the number […]