I’m sure you’ve experienced a sales pitch or presentation where the speaker’s focus is all over the place. They seem to randomly wander from one subject to another with no segue or thread of logic to help you follow their meandering musings. Written content can fall prey to the same problem. The longer an article […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
If you asked 100 people if they felt they should be getting paid more than they currently receive at their job, I’d bet at least 99 of them would say yes (I didn’t say all 100 because you can never account for a random outlier). If you asked that same 100 people to define the […]
“I’ve never done this before” isn’t an excuse or an apology, it’s an opportunity. There is not historical personal data that you can compare against. You’re setting a new benchmark. If you’re trying archery for the first time and you miss the target with every arrow you fire, it’s absolutely the worst score you’ve ever […]
If you’re pitching ideas, you’re going to encounter criticism, judgment, ridicule, and animosity. You won’t (probably) receive any actually punches in the face, but as a general rule the more push-back you get, the more creative your idea is. It’s easy to take criticism (especially harsh criticism) personally, but it’s not you they dislike — […]
You’ve heard phrases like “strong as an ox”, “slept like a log”, and “cool as a cucumber” all your life. What you may not remember from your school days is that these wonderfully descriptive phrases are called similes. A simile is figure of speech that uses the words “like” or “as” to make a direct […]
When you’re working on an important (but long-term) project, you can get a little stir crazy when you’re feeling shackled to the never-ending assignment. Internally you know that when you complete the project everything will have been worthwhile, but the trip to the end just seems to go on and on and on and on… […]