Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]
If you asked 100 people if they felt they should be getting paid more than they currently receive at their job, I’d bet at least 99 of them would say yes (I didn’t say all 100 because you can never account for a random outlier). If you asked that same 100 people to define the […]
Mark Twain is purported to have said that anyone who was only able to spell a word one way lacked imagination. I kinda feel the same way about about people who can only think of one way to do… anything. I think that if a thing is worth doing, it’s worth doing creatively. Whatever your […]
The hot topic of the moment seems to be a show called Tiger King on Netflix. It might be madness from the quarantine and feeling like a caged animal inside your house that made the show so popular, or it might just be people’s weird obsession with rubber-necking when they drive past an accident on […]
A friend of mine tagged me in a comment he left on a LinkedIn post from a big-deal media consultant who was pontificating that because of the pandemic crisis “ideas were in high demand”. As if ideas at any other time were not needed. Ideas are always in demand — for Pete’s sake, what would […]
This article is for the clock-punchers. The folks who rent out their knowledge and experience in exchange for an hourly rate or annual salary. This includes the folks who take on part-time work to supplement their own side hustle or solopreneur business. While you may not ultimately have the responsibilities of an owner, you can […]
Some days you just need a boost to your spirits. A recent project may have taken a bad turn, or perhaps you didn’t get that client business you were hoping for, maybe you are struggling with some inner sadness and self-doubt. It happens to everyone — especially creative thinkers with above average empathic skills who […]