Some people striving to stand out as “Creative” sit by in meetings or during their entire career at companies waiting to be inspired with that one big civilization-saving idea to contribute. They even let other smaller, more mundane ideas go by unspoken because they just weren’t “big enough” to make a real impact on the […]
The Hot Button is usually described as a key point that gets someone to whom you’re talking to react emotionally. Usually in a positive manner, but sometimes negatively. Salespeople and Marketers seek out the Hot Button in an effort to uncover buying motives, objections, and basically learn (and capitalize on) the things a prospect loves (or hates) […]
I followed a “recent articles” link from Steven Pressfield‘s wonderful blog and email newsletter (First Look Access) — I really enjoy his “Writing Wednesdays” category — and came across a short essay on his friend Liam who applied for one of Seth Godin‘s rare and coveted (and generous) week long seminars (I think it qualifies […]
I’m a big fan of blogging. I’ve been doing it since people still knew the word was an amalgam of “web log”. Blogger.com launched in 1999 and I think I used that as my own launching point for blogging (up until then I was posting static articles on websites and sharing ideas in online groups and bulletin […]
Bad corporate training consists of a lot of Whats and Hows and not nearly enough Whys. Good corporate training provides the Whys behind the Whats and Hows being taught. Not simply teaching “this is the way our company does this task” but also adding insight by sharing the Whys — the reasons behind the way you do things. […]
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]
This morning I arrived early for a meeting at a local Bob Evans. I told the greeter (who also turned out to be the server) that I was expecting to meet one other person. They noticed my laptop bag and asked if we’d need a place to plug-in. WOW… Nice job paying attention and trying […]