I’m a huge fan of Hugh MacLeod’s work on Gapingvoid.com because he simply gets so many things right. His advertising background shaped a lot of his views of what not-to-do in the marketing arena, and my own experience in that industry did the same for me. His drawing about the way advertising speaks to […]
If you get passionate customer testimonials like this one, you are very good at sales and have a product that pleases some of your customers enough to be very vocal about it (be sure to read some of the posted comments!) If you take that passionate (and probably inebriated) testimonial and turn it into an intoxicatingly […]
Or perhaps I should more specifically ask, what did you do that mattered? Most of you had barbecues and picnics with friends and family — and that matters to your personal world of family and even your own mental health. A lot of you worked, either at home with improvement projects or at the office […]
It’s Valentine’s Day so most people’s brains are preoccupied with hearts and flowers for their significant others, but it’s also a great day to recommit to showing the proper love and affection to your clients. You all want your customers to love YOU, but how can you expect your customers to show you love if […]
Too many people send out armadas of canoe emails instead of sending emails the provide value to the recipient. Don’t know what a canoe email is? Canoe emails ASK for things prior to giving anything. I think you know the type. You may even be guilty of sending out a few of these yourself! Canoe… […]
Very recently I witnessed a large company make a conscious decision to chase revenue instead of relevance. This company had proven year after year that they could generated ever increasing amounts of money by delivering (and charging for) the results that come from executing unique ideas that led their clients to prosper. They had a record-breaking year […]
NOTE: Just a few hours after I posted this entry and promoted it with a tweet, I received a stellar response from Cassie, a member of the DSC customer service team. You could tell she’d actually read the entire post and looked past my bits of whining and totally “got” what I was trying to […]