One of the primary ways you can be of value to your clients is by being the one who brings them new ideas. You spend time brainstorming concepts for new ways they can serve their customers better through the development of new markets, new prospects, new products, new services, and new ways that you and […]
When you go to the store to buy new light bulbs, you don’t just pick them up out of a bulk bin of glass orbs, right? Of course not, they are logical sorted and packaged on shelves so you know which kind of bulbs you’re buying and for what use they are intended. You need […]
You may have just finished working on a project that you’re especially proud of. You devoted a lot of time, energy, and creativity into completing this new “thing” that you’ve brought into reality, but no one knows about it because you think it would be unseemly to brag about your accomplishment — so you’re keeping […]
When I think of idea generation and brainstorming, I think of adaptation and variation on concepts and themes. A single concept in a brainstorming session can lead to dozens of other ideas that splinter off the original concept through adapting the concept to other specific purposes and varying elements of the concept to alter the […]
One of the challenges I see salespeople struggle with are ways to stay in contact with customers from an account nurturing approach. They are very good at sending salesy emails about their products and services, they’re pretty good at calling customers to schedule sales appointment, and fairly adept at sending out sales brochures — why […]
There are plenty of ideas that leave a bad taste in your mouth (especially in an election year), but I ran across a fresh new idea that is designed to leave a good taste in your mouth. This is not a paid or endorsed post (although I did use a referral link to the website), […]
How many of you have heard the phrase “separating wheat from chaff”? Those of you familiar with the term probably know it’s referring to sorting the valuable from the worthless, using the process of “winnowing” which was traditionally done by repeatedly tossing grain into the air of a light wind which would allow the heavier […]