“It’s the least I could do” has sort of become the battle cry for paying back a favor to a friend. They did something awesome for you, so you try and do something awesome for them in return. They say thank you and you say… “Hey, man… It’s the least I could do.” I know […]
The two common problems I’ve witnessed when observing people pitching ideas or making sales proposals are as follows: they get stuck in a looping pattern of repeating themselves or they skip around so much there’s no single thread to hold their pitch together and it falls into disharmony. Whether you’re a person who is Stuck […]
The Pacific island of Rapa Nui is better known as Easter Island, and home to the mysterious monolithic carved stone figures known as the Moai. Although much research has been made into the history of this small island covered in large rock figures, much of it is conjecture and frequently changes as new discoveries are […]
Even if your ideas are as good as bacon, sometimes the customer just isn’t connecting with your energy and they say “no” to your idea because they just don’t like the idea you brought to them. Offering creative new ideas is a great way to get a meeting with a prospect, but your ideas not only […]
Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]
Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]
I’m sure you’ve experienced a sales pitch or presentation where the speaker’s focus is all over the place. They seem to randomly wander from one subject to another with no segue or thread of logic to help you follow their meandering musings. Written content can fall prey to the same problem. The longer an article […]