There are opportunities for you to help your customers and prospects (and earn yourself a profit) by helping them with the things they need before and after sales you’re trying to make to them. During a brainstorm session with a client who needed ideas for generating additional revenue for her business, I made the suggestion […]
Although I continually stress the importance of having a website (especially one with a blog), there are times when launching a simple Landing Page is better for achieving your project goals because a full-blown website might actually work against you! Chris Brogan calls a website your home base. It is the headquarters of your personal […]
I find a lot of parallels between ideas, sales, and what is known in writing as The Hero’s Journey. The Hero’s Journey was a concept shared by Joseph Campell, a professor in literature who primarily worked in comparative mythology and religion. Campbell identified a common story arc containing multiple stages that runs through every compelling […]
There is a term in architecture called a Folly which refers to a building that is primarily constructed to decorative, but through its appearance suggest some other purpose. For instance, there is a folly in Dunmore Scotland designed to be a botanical hot house whose purpose is to grow fruits, vegetables, and ornamental plants requiring […]
Businesses are always trying to find tips for connecting with their customers better. Techniques for building rapport. Tricks for winning customer loyalty. If you’re working at one of these companies, I have some Good News and some Bad News for you… The Bad News You can’t trick your way to getting a customer’s loyalty. You […]
Some organizations seem to forget the value potential of a ringing phone. Especially on the days it’s ringing off the hook. The more a phone rings from caller after caller with little or no breaks between those calls, the more of an intrusion some companies (or at least some of their employees) perceive a ringing […]
When a prospective client sends out a Request For Proposal (RFP) they are collecting bids from you and your competitors so they can compare them against each other. The assumed rules for an RFP is that all the companies submitting a proposal are using the same project specs, but just because everybody else is playing […]