David Bowie was more than a favorite musician to me. He was my creative shaman; a marketing mind reader who knew exactly what kind of audio atmosphere I required to produce some of my best work. He was a soundtrack companion that followed me from high school to art school and then into the working world […]
I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]
Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]
Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]
Today is my wife’s birthday, and being a fan of super heroes like myself (have I mentioned she’s my perfect match?) I went with an all Wonder Woman gift theme this year. One of the gifts was this very cool Wonder Woman Knapsack whose picture you’ll see accompanying this post. One problem: the rivet on the snap closure […]
Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]
There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]