While most people probably know that Alexander Graham Bell is credited with inventing the telephone, a lot fewer people will know that a man named Elisha Gray from Barnesville, Ohio actually documented the idea for the telephone in his journal almost a full month prior to Bell’s first sketch of his invention. However, Gray’s business […]
The other day someone in a Facebook group ask for advice on getting access to someone at a company for which they had an idea for a new promotional tagline and marketing campaign. Rather then answer the question they were asking (which had long odds on successfully selling a random new tagline the company most […]
What is a blog? What is a podcast? What is a keynote presentation? What is a film? What is a book? Each of these things is a vehicle for ideas. Many make the mistake of thinking those vehicles are the idea itself. (They’re not). Writing a blog or starting a podcast or becoming a paid […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
I mean what are you really, really, REALLY good at? And what do you really love to do? (and I mean really, really, REALLY love to do!) What talent do you have that makes people (friends and strangers) ask you to demonstrate for them time and time again (and you can’t help but smile ear-to-ear […]