What do you know about the kinds of prospects your best customers are trying to attract? You know who your best customers are. You speak to a few of them everyday. You may have even created a customer persona to define the general interests, habits, and demographic profile of the people who are likely to […]
Not every project you work on has to inflate your bank account or your professional status. Sometimes you decide to work on projects because of who benefits from the finished project, like building a Habitat For Humanity home or contributing time and energy to other worthwhile charity projects. You might choose to work on a […]
Sometimes people who feel insecure, unsure, or less-than-confident about their position in a meeting, their job, their relationship, or a social situation have the tendency to do a little chest puffing in order to make themselves appear more confident than they really are. If you watch any nature documentaries on television (or have channel surfed […]
“It’s the least I could do” has sort of become the battle cry for paying back a favor to a friend. They did something awesome for you, so you try and do something awesome for them in return. They say thank you and you say… “Hey, man… It’s the least I could do.” I know […]
I want you to think about one or two of your closest friends. If you had to tell a story about how you first became friends, would you both tell the same stories? Probably. It’s likely that the two of you shared an experience (attended the same school, worked at the same company, hung out […]
Beginning in the 19th century, a hat tip (or the act of “tipping the hat”) was a common on-verbal greeting between friends while out walking or at social events. Typically two men (female hat tips were rare) would lift brim of their hats to greet each other rather than exchange words. In the late 1990s […]
Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]