Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
I think the secret to capturing the attention of others and engaging them in personal interaction is to first be Interesting and then to be Interested. If you’re Interesting, you’ll get some attention. You can’t predict how long that attention will be (Andy Warhol predicted it would be 15 minutes), but you’ll get some sort […]
The tallest mountains have the greatest views. The sharpest thorns protect the prettiest flowers. The softest voice whispers the most mysterious secrets. The toughest teachers taught the most valuable lessons. No matter the metaphor, my point is that the toughest challenges bring the greatest rewards. We all have those monster goals we want to achieve […]
Sometimes you might get frustrated with a client because you had to ask the same question multiple times. There are several reasons this might happen — among them might be that the client may not have responded to your query at all, perhaps they misunderstood the question, or maybe their response was unclear or undefined. […]
How comfortable are customers when doing business with you? How do they feel about the service you provide? Are you as comfortable to work with as a favorite pair of sneakers? We all have a favorite pair of kicks that we refuse to part with. We feel more comfortable wearing them than even going barefoot. […]
Sometimes people who feel insecure, unsure, or less-than-confident about their position in a meeting, their job, their relationship, or a social situation have the tendency to do a little chest puffing in order to make themselves appear more confident than they really are. If you watch any nature documentaries on television (or have channel surfed […]