Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
If you’re pitching ideas, you’re going to encounter criticism, judgment, ridicule, and animosity. You won’t (probably) receive any actually punches in the face, but as a general rule the more push-back you get, the more creative your idea is. It’s easy to take criticism (especially harsh criticism) personally, but it’s not you they dislike — […]
You’ve heard phrases like “strong as an ox”, “slept like a log”, and “cool as a cucumber” all your life. What you may not remember from your school days is that these wonderfully descriptive phrases are called similes. A simile is figure of speech that uses the words “like” or “as” to make a direct […]
Not every answer to a question needs to be an off-the-cuff quick quip of an answer. When you need time to formulate a cool-headed and considered response — simply pause. Inserting a few seconds of silence prior to answering a question actually causes the listener to perk up their ears and tune into what you’re […]
Volunteer to work on the weird projects. Jump at the chance to take lead on a boring project. Step up and say you’ll pull together some research or be the main presenter at an executive meeting to deliver a report. Raise your hand and raise your profile and your perceived value within your company and […]
Ever had a customer service person quote you their “company policy” when you were trying to get the company to help you with a problem? Do you think those policies were originally put in place to specifically prevent the company from helping their customers? Sometimes it feels that way, doesn’t it? What is your personal […]
It doesn’t matter how much you tell someone what you’re going to do or how much you argue with another person about how your theories about a project concept is worth a million bucks. It’s your actions and the results you get that will prove your point. In a boxing match it’s not the fighter […]