I recently participated in an hour-long brainstorm session with Ron McDaniel, leader of the Micro Mag Publishing community. We bounced around ideas for local publishers on the topics of non-traditional revenue generation, selling ideas (versus selling advertising), sponsorship opportunities, featured content ideas, how to stay motivated, and a myriad of other topics (until I ran […]
You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]
I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]
I was binge-listening to Jason (I wear Your Shirt) Zook’s new Action Army podcast and toward the end of episode 8 (I’d give you the exact timestamp, but then you might jump right to it rather than listening to the entire episode like you should) Jason mentions writing Seth Godin and sharing the idea for his “I Wear Your […]
As part of a daily idea practice I participate in with some friends on Facebook, a recent topic prompt asked for 10 ideas, messages, thoughts, concepts I consider worth sharing with the world. Since January of 2015 I’ve actually been in a habit of posting one of those thoughts on a daily basis (with the help […]
A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]
I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]