How you personally feel about an idea has a direct effect on your ability to put it into action. If you don’t believe the idea will work, it won’t. If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement. If you don’t […]
Most (if not all) major brands add you to an email marketing list after you buy and register a product with them. Such is the case with Toshiba. I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]
Relationships are incredibly inefficient. You have to identify a likely potential candidate, present yourself in a way that you hope they will find compelling and attractive, if they agree to the possibility of a relationship you have the whole let’s-hang-out-together-trial-runs, and if the other party finally decides that YES, you are the one for them — you have […]
A major part of many people’s sales process is presenting formal proposals to audiences comprised of one or more decision makers. The fact you’re even in the room and at the table with these prospects speaks to the fact they are interested in what you have to offer and what you have to say, the […]
Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]
Bad corporate training consists of a lot of Whats and Hows and not nearly enough Whys. Good corporate training provides the Whys behind the Whats and Hows being taught. Not simply teaching “this is the way our company does this task” but also adding insight by sharing the Whys — the reasons behind the way you do things. […]
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]