Would you take advice from a vegan on how to grill the perfect steak? Probably not. It isn’t their area of expertise. They could do the research, present the insights and advice of others to you, but they most likely wouldn’t have the life experience of successes (and failures) required to provide you with the most […]
There’s an old saying that goes “The early bird may get the worm, but the second mouse gets the cheese.” Anyone who has ever suggested a revolutionary new idea knows just how hard those get slapped down, but then six months later someone else suggests basically the same concept and it is then met with […]
A number of years ago, friend and mentor Jeffrey Gitomer shared a stellar story of YES! Attitude by way of his granddaughter Morgan. The whole family is out to breakfast one morning and when Morgan reaches across the table for an item, she knocks over a full glass of orange juice. Rather then cower or cry, Morgan throws her […]
Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]
I received the email below from a person who recently connected with me on Linkedin. I didn’t know this person myself, but we have several contacts in common, and this person currently does business as a vendor with a reputable company I worked with in the past — so it’s not like I randomly connected […]
I think I heard this in a TED Talk, but I couldn’t find the exact quote anywhere so perhaps it’s something of my own that was sparked by a TED Talk. Either way, here’s the “A-Ha”… With so much existing information flying around combined with the staggering amounts of new information and content being created every […]
In a recent update to his best-selling book “The Sales Bible” author Jeffrey Gitomer compares the principle of engaging a prospect and building rapport to a boxing match. The goal is to get the prospect to lean forward with interest and then knock them out with a value message. “The principle of leaning forward is […]