When faced with opposition to your ideas, you have three options for putting them into action: Get buy-in from the opposition By-pass the opposition Wave bye-bye to the opposition Only you can decide which route to take with any given idea (and any given individual!)
Some days this is how I feel… How about You? Truth is, I don’t think there is a person alive who doesn’t get distracted with one emergency or another. If there is someone who can work through their entire day without another person coming to them with a project on which they need their help, […]
The best sale the advertising industry ever made, was convincing their clients that the only way to get more customers was to shout louder. It’s actually the opposite — Everyone listens with more interest when they hear someone whispering. Try this out the next time you’re in a coffee shop with a friend. Speak at your […]
Very recently I witnessed a large company make a conscious decision to chase revenue instead of relevance. This company had proven year after year that they could generated ever increasing amounts of money by delivering (and charging for) the results that come from executing unique ideas that led their clients to prosper. They had a record-breaking year […]
A new person I stumbled across online today via a random link is Vi Hart who describes herself as a Mathemusician (right there is a BIG clue to how creative she is.) Vi posted a video to YouTube sharing thoughts and demonstrating the possibilities of a folded-paper shape called a Hexaflexagon. If someone had tried to talk […]
Note: This is a full-on rant about sales that I just published over at my other blog, www.YouSuckAtSales.com — but I felt there were enough ideas on how to remedy their “sales fails” that it qualified to be shared on the Idea Guy site. I just received a cold-call from a mobile marketing company trying […]
Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house. Read the article here: How to Be a Frighteningly Brilliant Content […]