One of the challenges I see salespeople struggle with are ways to stay in contact with customers from an account nurturing approach. They are very good at sending salesy emails about their products and services, they’re pretty good at calling customers to schedule sales appointment, and fairly adept at sending out sales brochures — why […]
There isn’t always a straight line between knowing what you want to do and knowing how to get it done. Frequently there are roadblocks and hurdles and red-tape and 3-foot thick walls made from binders filled with company policies and procedures that prevent you from making things happen. Part of the process of figuring things […]
The meaning behind the phrase “every dog has its day” is intended to imply that every person regardless of their status has a period of power and influence. I think the same concept can be applied to the ideas we generate. Not all of your ideas might be applicable or realistic right now, but someday […]
Just the other day I was sharing the idea with you that a toothpaste company had come up with a better story about brushing your teeth. I fear that I made it sound a little too special, as if stories were to be saved for a special product. That’s incorrect — every project is a […]
There are plenty of ideas that leave a bad taste in your mouth (especially in an election year), but I ran across a fresh new idea that is designed to leave a good taste in your mouth. This is not a paid or endorsed post (although I did use a referral link to the website), […]
An idiom I try to remember is that if you find yourself in a hole — stop digging. Holes in which you may find yourself range from being on the wrong side of an argument, taking a gamble and losing — but trying to win it back, going all-in on an idea and not admitting […]
My buddy Brett Johnson from Circle270Media started a discussion on LinkedIn about an article begging podcasters to stop the chit-chat at the start of their episodes and get to the program content more quickly. I’m in complete agreement. I don’t mind the host providing bit of context, a sponsor mention, etc. in the first minute […]