Yesterday everyone got together to grill meat, drink beer, and launch glittery explosives into the sky; all in the name of Independence Day. But the real fireworks come EVERY day when you take advantage of your freedom to think independent thoughts and take independent actions. It’s be scary to be out there all alone. There […]
It can take an entire generation (or two) for an idea to die. Some ideas weren’t always “bad ideas”. Many times the beliefs related to how an idea came into being and was adopted by the masses were once valid. Fearing people from other tribes who looked different and had different cultures from your own tribe was probably […]
You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]
I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]
I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]
I was reminiscing recently about the Scholastic Book Club from my elementary school days. The fun of poring through the cheap newsprint catalog and trying to choose among the best books, the anticipation of waiting days and weeks to finally get the books delivered to your classroom, and then the enjoyment of digging through the […]
There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]