Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for […]
Sales can be a personally rewarding and profitable career… when you’re doing it right. But when you’re doing it wrong it can be frustrating, aggravating, demotivating, and demoralizing — to your customers and prospects and co-workers and employer (and you won’t like it much either). Here is a list of some common things salespeople get […]
BestBuy spends hundreds of thousands of dollars to bring customers into their store, presumably to leave their cash behind and walk out with bags full of music, movies, video games and other assorted electronics. Once a potential purchaser is lured into crossing the threshold you’d think their employees would apply at least a minimal amount […]