Sure, you have to come up with a halfway decent concept, but to be considered brilliant (or to have had a brilliant idea), you’re going to have to be brave. You’d be surprised at how many people have brilliant ideas every single day (you probably do too!), but most of those people (you, too?) are […]
As advanced as automated website chat bots get, they are a poor substitute for human interaction. Do bots have their place? Probably — but it isn’t in the customer service industry. Have you ever had an amazing customer service interaction with a bot that was programmed to help you? At most it was “satisfactory” — […]
Prospecting for sales leads is too often described as “finding people to sell to” when it should truly be described as finding people who could really use your help to solve a problem. I think it’s infinitely more rewarding to get up in the morning and go in search of people who might be able […]
Everyday we are inundated with marketing messages, social media stories, product packaging, and advertising pitches that promise us everything under the sun from whiter teeth and fresher breath to financial security to finding a sexy and smart significant other if we’d only order the right brand of beer at the bar. What do you think […]
Although I continually stress the importance of having a website (especially one with a blog), there are times when launching a simple Landing Page is better for achieving your project goals because a full-blown website might actually work against you! Chris Brogan calls a website your home base. It is the headquarters of your personal […]
Too many salespeople seem think they’re job is to go into an appointment with a prospect and sell them something (anything!), when in reality their job is to simply help the customer buy what they need. Too many salespeople apparently think that if they keep talking and talking and talking that they will eventually wear […]
I find a lot of parallels between ideas, sales, and what is known in writing as The Hero’s Journey. The Hero’s Journey was a concept shared by Joseph Campell, a professor in literature who primarily worked in comparative mythology and religion. Campbell identified a common story arc containing multiple stages that runs through every compelling […]