You hire a carpenter to come to your house to build something (I don’t know what he’s going to build, you hired him. What do you need? Bookcases? Let’s say bookcases…) He shows up wearing a t-shirt that says “Bob’s Carpentry” on it and he hands you a business card that has his title listed as […]
Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]
The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]
You just had a lousy interaction with a prospect and didn’t get the order. You may have even missed the opportunity to sell the next appointment. Or maybe you just fumbled the ball or simply know you weren’t at your best. The call ends or the meeting is over, and just like the old V8 juice commercial, you […]
Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you?” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]
I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?” In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]
Most (if not all) major brands add you to an email marketing list after you buy and register a product with them. Such is the case with Toshiba. I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]