I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?” In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]
Most (if not all) major brands add you to an email marketing list after you buy and register a product with them. Such is the case with Toshiba. I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]
Relationships are incredibly inefficient. You have to identify a likely potential candidate, present yourself in a way that you hope they will find compelling and attractive, if they agree to the possibility of a relationship you have the whole let’s-hang-out-together-trial-runs, and if the other party finally decides that YES, you are the one for them — you have […]
Your most important client is also your most neglected client… YOU. You would absolutely stop doing business with a company immediately if they treated you the way you treat yourself. Think about it. Compared to all the other clients you serve, YOUR projects are always the last to get done, your needs are the last to get met, […]
Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]
For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]