The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection. That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]
If you’ve ever been connected with another person through the unsolicited efforts of a third-party mutual friend, they took a risk in order to put the two of you together. In making the referral, that person extended their own reputation (what each of you thought about him or her individually) in the hopes of creating […]
Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]
You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]
Think about your best friends and most trusted confidants. How did they achieve that upper ranking from among all the other people you’ve met in your life? Now think about the people in your life that would list YOU as one of their best friends and trusted confidants. Lots of the same people, right? So, […]
If you have a better idea, a better concept, a more advanced innovation; then by all means sound off. If you have a better idea to improve a product or service, cultivate customer connections, grow the business, increase profits; then your voice should be heard. If you have a better idea that improves nations, brings […]
One of my personal creative strengths has always been the ability to generate ideas for a specific client and their specific industry. I’ve developed that ability by immersing myself in a client’s business. I subscribe to trade publications, join industry mailing lists, visit industry websites, and basically just soak up as much information as I […]