As a consultant or a coach, it’s your job to help your clients achieve their goals and grow their business (and grow themselves). You help them see the light in doing things differently than they have before and you warn them away from things that could endanger their business (or themselves). Basically, you’re a lighthouse. […]
I am currently obsessed with the talent and imagination that goes into mixing Tiki cocktails. When properly done they are just as much art as they are alcohol. Tiki drinks combine layers of flavor with complex combinations of fruits and spices typically added by mixing in secret ingredients as part of a myriad types of […]
Know three different ways to answer the phone, know three ways to introduce yourself, know three ways to ask a prospect to buy, know three ways to drive to work. Know three books you can recommend to others, know three ways to determine if your product or service is a good match for a prospects, […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
What do you know about the kinds of prospects your best customers are trying to attract? You know who your best customers are. You speak to a few of them everyday. You may have even created a customer persona to define the general interests, habits, and demographic profile of the people who are likely to […]