I helped with the marketing and promotion of the book “One White Face” written by Hilary Corna. During her initial book tour, I had the opportunity to see Hilary tell her story of risking everything when she dared herself to pick-up and move to Japan to find a job and live and work overseas to […]
In rush to show results from social media advertising, many companies are using tools that have been newly made available to them by those same social media companies who are in a rush to show revenue increases from advertising sources (I’m talking to you Facebook and Twitter) that ultimately annoy — not engage — the […]
There are many of them out there, but right now my favorite “save this to read later” app is GetPocket.com. It integrates well across all my connected devices, and their browser plug-in (I use the one for Chrome) always comes in handy. Another added advantage is that you can easily send things to your account […]
This week co-host Tomas Lydahl and I had the chance to speak with Jeremy Goldman (better known on Twitter as @jeremarketer.) Jeremy is an author, speaker, and strategist for a number of brands in the beauty and consumer goods categories. He can be found at jeremygoldman.com and goingsoci.al and his debut book “Going Social: Excite […]
I used Keek to post a quick rant about the recent AdWeek article that says the IAB is proclaiming Firefox will hurt small businesses with their new browser. You see, their new browser blocks third-party cookies by default. Not the GOOD kind of cookies like Do-Si-Dos or Lemonades (it’s Girl Scout Cookie season, what do […]
Time for another Radio WOW! USA episode of “KickStart Your Week” with your hosts Tomas Lydahl and Don The Idea Guy Snyder! This week’s guests are Kati and Tonya Eberhart. Since history was just made at the Oscars where a crowd-funded project from Kickstarter.com won an Academy Award for Best Documentary Short, Tomas and I […]
Too many people send out armadas of canoe emails instead of sending emails the provide value to the recipient. Don’t know what a canoe email is? Canoe emails ASK for things prior to giving anything. I think you know the type. You may even be guilty of sending out a few of these yourself! Canoe… […]