The best sale the advertising industry ever made, was convincing their clients that the only way to get more customers was to shout louder. It’s actually the opposite — Everyone listens with more interest when they hear someone whispering. Try this out the next time you’re in a coffee shop with a friend. Speak at your […]
I used to let bad service experiences ruin my mood, piss me off, destroy my day, and dig into my very soul. Now I just say “Thank You.” You’d think I would have learned from my original experience with Purex that ranting and raving isn’t the way to get a better response from a company […]
Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house. Read the article here: How to Be a Frighteningly Brilliant Content […]
I just finished reading Gary Vaynerchuk’s latest book, The Thank You Economy. I’d had an opportunity to see and hear Gary speak live about his new book via several online resources, and while there is no denying Gary is passionate speaker, he can tear off on a tangent unrelated to the topic at-hand and will […]
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for […]
The Post Office I’ve been using for the past 8 or 9 years is closing. The form letter they sent (with ZERO information on how to contact any human being who actually works in that location) informed me of their intent to relocate my PO Box to a Columbus city office much further from my home than […]
I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the […]