Who gets your ranking as Greatest Of All Time athlete? What about greatest author? Greatest inventor? Greatest actor? Philosopher? Civic leader? How about the greatest leader in your industry? The Greatest Of All Time in your own field/business role? Did you name yourself? Would someone else name you? Why not? What criteria do you think […]
When you’re at loose ends and your project is hanging by a string, things may seem to be unraveling all around you but all you have to do is find common threads to see you through. Common Threads are a theme or concept that you notice in one project or thing, but then begin to […]
Have an idea for new way to do things? Did you come up with a concept to change the way a process is done in your office? All you need now is a couple of guinea pigs willing to experiment with your new way of doings thing? If you really believe in your new idea, […]
Know three different ways to answer the phone, know three ways to introduce yourself, know three ways to ask a prospect to buy, know three ways to drive to work. Know three books you can recommend to others, know three ways to determine if your product or service is a good match for a prospects, […]
Do you have what it takes to achieve your goals? Will you stick to your plans and be successful in the end? Why ask me? I don’t know! The only person you should pay attention to when asking about your ability to achieve the goals you set for yourself is yourself. Anyone else’s opinion is […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]