March 31, 2015 is the 126th anniversary of the Eiffel Tower opening to the public. You might think of it as a stellar achievement of engineering and tourism now, but back in 1889 when it opened it was just another project that a small group of people believed in — but had just as much chance of […]
One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]
Stephen Colbert was recently interviewed and asked a question about how he had honed his interview skills during his time as host of Comedy Central’s The Colbert Report. Surprisingly, his answer had little to do with watching more experienced members of the traditional press do interviews and more about his own experience when he was learning […]
When a customer (external or internal) questions a policy or procedure that is foisted upon them by the representative of a company/brand/department with whom they are “trying” to do business, that policy was put in place to make life easier for the company/brand/department — not the customer. February is a short month, and March 1 fell […]
Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]
You hire a carpenter to come to your house to build something (I don’t know what he’s going to build, you hired him. What do you need? Bookcases? Let’s say bookcases…) He shows up wearing a t-shirt that says “Bob’s Carpentry” on it and he hands you a business card that has his title listed as […]
The new year always offers a first best chance to begin something brand new, or to simply begin anew. With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]