When you go to the store to buy new light bulbs, you don’t just pick them up out of a bulk bin of glass orbs, right? Of course not, they are logical sorted and packaged on shelves so you know which kind of bulbs you’re buying and for what use they are intended. You need […]
When I think of idea generation and brainstorming, I think of adaptation and variation on concepts and themes. A single concept in a brainstorming session can lead to dozens of other ideas that splinter off the original concept through adapting the concept to other specific purposes and varying elements of the concept to alter the […]
Ever use the phrase “What the hay”? It’s a phrase I remember growing up with and it meant some sort of mix between “What the heck”, “What the hell”, and “Why not give it a try”. What The Hay is the answer to the excuses we use to convince ourselves to not do stuff We […]
The meaning behind the phrase “every dog has its day” is intended to imply that every person regardless of their status has a period of power and influence. I think the same concept can be applied to the ideas we generate. Not all of your ideas might be applicable or realistic right now, but someday […]
Because of the fairy tale in which a princess smooches a frog and it magically transforms into her true love (which incidentally is also how the Coronavirus really came into being), the phrase “you have to kiss a lot of frogs to find your prince” has come to mean that finding true love can be […]
My buddy Brett Johnson from Circle270Media started a discussion on LinkedIn about an article begging podcasters to stop the chit-chat at the start of their episodes and get to the program content more quickly. I’m in complete agreement. I don’t mind the host providing bit of context, a sponsor mention, etc. in the first minute […]
When you’re trying to come up with innovative new ideas and looking for inspiration, but falling short and feeling creatively blocked — you probably need to cast a wider net and broaden the territory you’re searching within for your ideas. If you’re trying to come up with marketing ideas to grow your podcast audience and […]