I just returned from a local event called a “Tiki Tour” here in Columbus, Ohio. It’s a fun event where a small group of people get to enjoy a collection of Tiki-inspired craft cocktails created by our host Doug Winship. This is the second Tiki Tour event I’ve attended, and one of my favorite aspects […]
That super-awesome super-original idea you came up with gives you a head start and puts you out ahead of the others. An original idea puts you in the lead — but not for long. In the race to get a concept to market, being the one who came up with the concept positions you as […]
As retail stores begin to reopen and serve customers in a post-shutdown world, I’ve been pleased to see that most are requiring their workers to wear face masks, and most employees I’ve seen understand the need for additional safety measures on behalf of their customers and appear to grin and bear it. Or at least […]
I am currently obsessed with the talent and imagination that goes into mixing Tiki cocktails. When properly done they are just as much art as they are alcohol. Tiki drinks combine layers of flavor with complex combinations of fruits and spices typically added by mixing in secret ingredients as part of a myriad types of […]
Know three different ways to answer the phone, know three ways to introduce yourself, know three ways to ask a prospect to buy, know three ways to drive to work. Know three books you can recommend to others, know three ways to determine if your product or service is a good match for a prospects, […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]