Competing is one thing, copying is quite definitely another. Too many businesses show a distinct lack of creativity when responding to a change in the marketplace. Instead of launching something in their own voice, they parrot back to the market the exact same words for the exact same services that everyone else out there already […]
Sometimes you have to put away some of your toys in order to play with some news ones. In some cases you may even need to sell, trade, or donate some of your old toys just so you can make some room in your toybox for the new toys you want to play with. I […]
One of the first professional pieces of advice I received when beginning my career in sales was from best selling author and sales trainer Jeffrey Gitomer way back when he was promoting his very first book “The Sales Bible“. One of Jeffrey’s first stories he told from the front of the room ended with the […]
There are ideas everywhere. You can absolutely come up with plenty of ideas by simply staying on the well-traveled neatly paved main roads. But… If you want to come up with the really creative ideas the few others have ever imagined, you’re going to have to do a little off-road innovation. Off-Road Innovation is finding […]
I’ve witnessed many pitches and proposal where a salesperson is trying to get a prospect to buy into an idea or concept in order to close a deal and reach their sales goal. I have witnessed far fewer of those pitches and proposals where the salesperson is presenting an idea or concept that will significantly […]
I’ve written multiple articles about how company policies favor the company that wrote them and not-so-much for their customer, but official corporate policies don’t just hobble the ability for a company to earn customer loyalty externally — they are also handcuffing creativity internally. Is your company policy handcuffing creativity and punishing people who are pushing […]
I think it’s better to attract inspiration, but sometimes you have no other option than chasing inspiration down in order to catch some creative ideas. There are mythological forest spirits made of light called Will O’ The Wisps that lure unsuspecting mortals into the woods in order to drive them mad or have them wander […]