I was recently reading an article warning start-up entrepreneurs against developing and pitching internet business ideas that investors had all seen before. Counted among the walking dead of concepts were social and business networking sites, online dating sites, search engines, micro payment/loan/investment sites, and portal/single sign-on sites. The problem is, the author of this article is not […]
I’m a big fan of blogging. I’ve been doing it since people still knew the word was an amalgam of “web log”. Blogger.com launched in 1999 and I think I used that as my own launching point for blogging (up until then I was posting static articles on websites and sharing ideas in online groups and bulletin […]
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]
Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]
About five years ago I discovered SlideShare and decided to upload a couple of my older slide presentations along with a version of my book “100-Whats of Creativity“. Every so often SlideShare sends me an email with a running count of views they’ve received and at one point the SlideShare version of my book earned […]
It used to be that you’d have to wait for the Super Bowl to see Super Bowl ads, now they are released weeks before the actual game. There are websites and on-demand channels dedicated to collecting them and rating them, as well as television news programs and print publications dedicated to covering them as if […]
Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]