Among Dictionary.com’s definitions of the word “Eclipse” are the following: A reduction or loss of splendor, status, reputation, etc. To make less outstanding or important by comparison. In the past I’ve always told my consulting clients that Facebook was a great place to find and connect with people who are interested in the products and […]
I once considered myself a “Google Anal(ytics) Retentive”. When Google Analytics first launched, they made it so simple and easy to install a few lines of code on your site in order to view “valuable” data about your website traffic that I became enamored with this toy. I could generate pages and pages of reports […]
Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]
I’m on record with several groups of people on what I think the next big thing in social media will be, and in my opinion the next “big” thing will be small. I think people will grow weary of vast networks of “Friends” and “Connections” that aren’t really personal friends (Facebook) nor true business connections […]
I am happy to announce the relaunch of a newly revamped and reinvented twist on an idea I had a few years back to sell custom brainstorms for just $5 each. The new www.FiveBuckBrainstorms.com offers original Don The Idea Guy brainstorms on a variety of topics that I choose — and that you can submit […]
In rush to show results from social media advertising, many companies are using tools that have been newly made available to them by those same social media companies who are in a rush to show revenue increases from advertising sources (I’m talking to you Facebook and Twitter) that ultimately annoy — not engage — the […]
There are many of them out there, but right now my favorite “save this to read later” app is GetPocket.com. It integrates well across all my connected devices, and their browser plug-in (I use the one for Chrome) always comes in handy. Another added advantage is that you can easily send things to your account […]