Selling a concept is very difficult because no one can see it or touch it — ideas are invisible. Your prospects can’t hold an idea in their hands or examine a concept from every angle. There are no tires to kick or cushions to kick-back and relax on or sizes to try on for fit […]
It is absolutely important that you do enough research on your ideas to give them the best chance of success, but it is equally important that you don’t spend so much time in the research phase that you miss the opportunity to put your ideas into action. You might end up convincing yourself that your […]
Are you an Amplifier or an Attentuator or a Squelcher? An Amplifier increases the power of a signal so a message can be heard by more people in more places. Do you use your resources and talents to help spread good ideas to those who need them? Do you retweet, and share, and like, and […]
As advanced as automated website chat bots get, they are a poor substitute for human interaction. Do bots have their place? Probably — but it isn’t in the customer service industry. Have you ever had an amazing customer service interaction with a bot that was programmed to help you? At most it was “satisfactory” — […]
Although I continually stress the importance of having a website (especially one with a blog), there are times when launching a simple Landing Page is better for achieving your project goals because a full-blown website might actually work against you! Chris Brogan calls a website your home base. It is the headquarters of your personal […]
A friend of mine recently reached out on LinkedIn and told me that after a long career working inside a single company as a business development manager, their position was being eliminated. With more than 25 years of experience in coaching salespeople, one of the options they were considering was launching their own consultancy as […]
Joan Jett may not give a damn about her bad reputation, but you better. With so many online resources like search engines, business rating sites, and social media platforms to reference prior to ever meeting someone face-to-face, your reputation enters the room long time before your physical body actually does. One bad review that tarnishes […]