When you’re at loose ends and your project is hanging by a string, things may seem to be unraveling all around you but all you have to do is find common threads to see you through. Common Threads are a theme or concept that you notice in one project or thing, but then begin to […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
The tallest mountains have the greatest views. The sharpest thorns protect the prettiest flowers. The softest voice whispers the most mysterious secrets. The toughest teachers taught the most valuable lessons. No matter the metaphor, my point is that the toughest challenges bring the greatest rewards. We all have those monster goals we want to achieve […]
When I am stumped for an idea I look to the randomness of the universe to provide inspiration. Whether I am looking for ideas on a specific topic or theme, or if I’m working from a blank slate and seeking general inspiration — I can count on the random nature of the world (and the […]
After inspiration strikes and a brilliant idea is sparked in your mind, do you share it with the world or hide it away? Hoarding ideas isn’t good for you and it isn’t good for the rest of the world. When you hoard ideas you just end up with a big pile of sticky notes or […]
When you’re sitting in your workspace and are surrounded by all sorts of office supplies, you can choose to write down your ideas on pretty much anything from a whiteboard to a desktop calendar to a pad of Post-its, but when you’re on the road and going mobile — you want to make certain you […]
A Hollywood reboot of movies and TV series seem to be the latest go-to trend for producing content. How many different Batman movies have there been? Seems like they just finish rebooting it with one actor and they immediately introduce the next. I was just getting used to Ben Affleck in the cape and cowl […]