Think Different. (But Not TOO Different.)

In a brilliant act of confronting Apple with its own words (and then making them eat those words) a YouTube user with the screen name “KeeptheiPhoneFree” created a video mashup of all the third-party iPhone software that was effectively rendered useless when Apple released the firmware update 1.1.1.

The real act of brilliance was in using the audio from Apple’s groundbreaking “Think Different” campaign. Listen to the narrator (who I think is Richard Dreyfuss) call out Apple’s salute to “the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. The ones who see things differently.” According to Apple’s script they have no respect for the status quo — yet that’s just what Apple is trying to maintain by fighting the iPhone hack that allows for greater user ability by these self same “Crazy Ones.”

So, according to Apple it is okay to Think Different — just don’t think TOO different from them.